Hi, I’m Gielen Rojas-López, a technology and transformation leader with over 25 years of experience analysing, designing, and delivering large-scale IT operating model modernisation, enterprise platform strategy, and live service excellence.
In recent years, much of my focus has been on helping organizations shape their internal platforms as true systems of value™ — not just collections of technology.
My background spans leading support services at IBM, driving transformation for Microsoft and VMware enterprise customers, and working both within organizations and as an external advisor across public and private sectors. Fluent in English and Spanish, I’ve supported clients across diverse cultural and organizational contexts, helping teams bridge both language and approach to achieve alignment.
I believe lasting organizational improvement comes from interconnectedness and continuous adaptation. Through ValueCraft Studio, I help organizations evolve their platforms, operating models, and teams through tailored strategy, facilitation, and hands-on delivery.
ValueCraft Studio is also a space to share knowledge with the wider community, through articles, insights, and practical resources. You can explore these in the articles and resources page.
If you’re rethinking your platform, services, or ways of working and would like to explore how I can help, please check out my services or get in touch.