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Platform Product Model

Extending the ‘Platform as Product’ conversation

 Platform-as-product has become a central theme in platform engineering. Yet as the conversation matures, an important question remains: what exactly is the platform, and where does “product” sit within its structure?


This visual introduces a structural view of internal platforms as systems of value. It clarifies how vendor capability becomes an enterprise platform, how platform building blocks evolve into platform products, how products relate to services, and what activity domains must exist to sustain them over time.


The goal is alignment.


By making the structure visible, the model enables clearer conversations around what must be sponsored, designed, operated, funded, governed — and what capabilities teams must be empowered to develop.


This model complements the thinking presented in Platform Engineering: Conditions for Success and expands on it through a practical, visual articulation.

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